Do I need an AEO agency or a website builder?

Website builders, including AI builders, are good at layout and speed. They cannot know your market, your prices or your clients' real questions, so the words still have to come from you.

AEO and GEO work is mostly content and structure: direct answers, original numbers, named sources and a real author. Google says its AI features need no special tricks beyond sound SEO and helpful content.

Research has found that how content is written changes how often generative engines cite it, by up to 40% in one 2023 study, with the best approach varying by subject.

Choose a builder if you have time to research and write answers yourself. Choose a specialist if one new client is worth thousands and you want the work done and measured monthly.

Whichever you choose, ask for a dated baseline of which AI tools name you today, so you can judge results instead of promises.